Maxwell House
OOH and banner ad
Are you a morning person? Me neither. They're weird aren't they? Smug. Still, they see some nice sunrises. This billboard replayed each morning's sunrise at a more reasonable time for us snooze button-hitters. It was also a masthead on news sites, including thestar.com.
AD: Damon Crate
Toronto Zoo
TV and billboards
"Never work with children or animals." Not true. It's hard to say who was better on camera, the little girl or the tiger. Both were total pros.
And we got to feed the lemurs grapes, which is one of the perks of this job they don't tell you about in ad school.
AD: Ryan McNeill
President's Choice Home Radio Campaign :30s
Radio done for the President's Choice Home Collection, with Alec Baldwin. We patched Alec in from New York, he complimented the writing, nailed these like a pro, then called me "Ole Crackhead Siobhan." True story. Never heard of PC Home? They never got it off the ground and these ads never ran. I weep.
Hellmann's Real Food Movement
OLV
This is one of the pieces done for the multi-year Hellmann's campaign, celebrating real food. It's a three-minute video showing the very real repercussions of not supporting local food producers. We got a lot of mail from very appreciative Canadian farmers, which was genuinely wonderful.
The North American House Hippo
Where do I even start? The old rotoscoping doesn't hold up, but this thing has thousands of fans on Facebook, a Wikipedia page, and a place Canadian childhood. I should be so popular.
The NAHH also figures prominently in conversations with interns that go like this, "You made the House Hippo ad! I loved that ad when I was little! You know, when you were already a grown adult with a real job. And I was just a tot." It's fun.
AD: Malcolm Roberts
