Salvation Army
TV and social
We wanted to do something a little different for the old Sally Anne. Yes, it's great to give to them, they do good work. But what if we encouraged people to just... give? Giving is good. It doesn't have to be money. Give someone hope, joy, happiness. Nickels, a warm 'hi.' Give whatever you can.
AD: Ryan McNeill
DIR: Nikki Ormerod
Foodland Ontario
Social posts and OLV
Almost everything was shot in camera, but the real skill was getting five government agencies to agree on creative. We used the "oddly satisfying" trend to make a series of mesmerizing GIFs that were so popular they were put together into an OLV. Very, very different for the people who brought you "Good things gro-o-ow, in On-tar-io!"
Beautifully planned and shot by Les Garcons. AD: Ryan McNeill
D'Italiano
TV :30s
This was an amazing shoot in several beautiful locations throughout Prague and I'll have to take the AD's word for it, because the writer didn't get to go. Boo. I got to be a real lyricist, though, which was really fun. What rhymes with "colossal?!"
Co-writer: Jennifer Wilson. AD: Adam Thur
Subway
Organic social
The direction on Subway's IG and TikTok accounts was "the weirder the better." Here are just a couple of my fave posts that we did, see their IG account for more. We surpassed every (aggressive) benchmark their marketing team set, and grew their followers by triple-digit percentages.
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