Kaiterra
Branding and launch
Startup Kaiterra was launching a line of air quality monitors for homes and offices in China. Joel designed the look and palette, and then we collaborated on package concepts, illustration ideas and a launch campaign.
DESIGNER: Joel Derkson, Otherness Design
Flydog
Branding and launch
Flydog was a new player in the luxury pet grooming sphere. Joel and I landed on the whimsical feel for the brand, and decided to lean into pet memes and a modern "my pets are my children" mindset. The result was a standout brand in a sea of sameness.
DESIGNER: Joel Derkson, Otherness Design
TASN and Saige
Branding
A couple of logos and brand books I worked on with agency designers. TASN is a group of Autism service providers that needed a collective logo. We imagined the tilted paper plane to represent the guided, but not always straightforward path that caregivers must navigate.
Saige was a name and logo we developed for an AI consulting firm. The joined AI is flexible enough to hold images for various company initiatives.
